About W22
W22 provides independent commercial input at key decision points across the development lifecycle.
It draws on experience within major housebuilders and strategic land businesses, where decisions are made under real commercial pressure and with capital at risk. This provides a clear understanding of how development and investment decisions are made — and how those decisions play out as projects move through delivery.
Perspective shaped by delivery and investment decisions
William House — Founding Director
The business is led by William House, who has operated at senior level across large-scale development portfolios, including strategic land and multi-phase schemes.
His experience includes:
Leading financial analysis and commercial strategy across complex, multi-phase schemes
Supporting investment decisions at board and investment committee level
Acting at LLP board level within joint venture structures
Securing and monitoring infrastructure funding, including Homes England loan facilities
Working across land, planning, technical and delivery functions
This experience provides a practical understanding of how schemes are structured, evaluated and delivered — and where risk and opportunity sit.
Role of W22
W22 provides independent input where a clearer view of risk, exposure or delivery is required.
The focus is on supporting well-informed decisions — particularly where schemes are complex, high-value or carry uncertainty.
How we work
W22 works alongside developers, investors and land teams, providing commercially grounded input with discretion and independence.
Discuss a project
If you are reviewing a development opportunity or would value an independent perspective, we would be happy to arrange a conversation.